The Nominal Three

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Mo is Soshal’s tech & intelligence whiz. A passion for technology, research, and eating pie. He’s the go to guy for anything internet and intelligence related; whether it’s internet memes or web analytics measurement.


It’s hard to describe the relationship these three gentlemen have; Tom, he’s the charmer. Charismatic, sneaky, and manipulative would be an understatement. If he wanted something, he would get it; work was not his thing though. Mark, well, Mark is the introvert. Mark does not talk much, nor do people know much about him. He’s shy but cunning. Then there is LS. LS is the smartest of the three; he is also the eldest. LS believes in hard work – nothing more, nothing less. Hard work is what gets you places. 

Tom, Mark, and LS all have philosophies of their own that they try and force upon each other. To an outsider this is all strange, but to them, they knew all too well what they were trying to do. You see, the three of them are often compared to the three wise monkeys. Tom would hear no evil, Mark would see no evil, and LS would speak no evil.

In a kingdom with no king, they are the three princes. Again, it’s hard to describe their relationship. Best friends or mortal enemies? Such a divide between them is too hard to imagine. Not everything exists in polar opposites after all. Polar opposites they were, though. Mark had many allies, both merchants and civilians. Tom lacked allies, due to the nature of his personality; he attracted musicians and artists, creative individuals that themselves were charismatic. LS, he attracted the intellectuals, the people that believed in hard work and honesty. 

In a kingdom with no king, how does the world run? In a world where information travels fast and there is no police to protect anyone, how does the world run? That question kept LS up almost every night. For a few years ago, and I should have mentioned this earlier, Mark struck Tom hard. You see, Mark did not always have the greatest number of allies, it was Tom who did. Charisma wins people over. Mark though, with cunningness and backed by the merchants, took to a club and bashed Tom in the head. Tom is still with us, but as a cripple, and a crippled prince is no prince fit to rule. 

The day Tom fell is the day the world changed forever. It was no longer a battle of the three wise monkeys, even though Tom still had his loyal devotees. Mark and LS waged war, and, with the backing of the merchants, Mark gained the upper hand immediately. The question arises though, what do the merchants get out of Mark? Why did they back him so much? The answer is simple, too simple really. The same motivation that has pushed mankind for the past millennia will never change; money. The root of all wars, the push for harder work, the fear of not having something; money drives all.

LS tried, and tried he did. Platoon after platoon, they all fell to Mark. This is not to say that civilians liked Mark, no, not anymore. Fear though, is a potent weapon. You see, if civilians left Mark’s side, they would miss out on deals only loyal customers of the merchants would receive. The strategy was brilliant, give people something to cling on to, then threaten to take it away if they even question your actions. It worked brilliantly, too brilliantly for its own good, unfortunately. You see, power, while valuable, is not a princes’ most potent weapon. The trust of the nation is. 

LS, now ready to initiate his final attack, launched with the might of Gods. He did not target Mark directly, nor the civilians to win them over, no. He targeted the merchants. LS offered a new way of doing business, a new way of increasing profits, and that got the merchants interested. Imagine being able to group customers into segments of loyalty. To reward each one differently based on how much they reciprocated. With Mark’s ruling, everybody got the same treatment; the same discounts to all. LS has now offered a new way of looking at loyalty programs. He called them “circles”. 

This idea, although benevolent, was mad. The intellectuals had helped him develop it, and the merchants had now bought into its promise. You and I, we are both a part of it. We both acknowledge it’s existence, it’s potency, it’s promise. A circle for the elite customers, a circle for the dedicated, and a circle for the casual. Each circle viewing only what is suited for them. This idea, it gave merchants a chance to start over, to be able to selectively accept who they dealt business with and why. This is why LS is now gaining the upper hand, this is why Mark is slowly losing his promised throne. This is why after many years of being bedridden, Tom has finally awoken to the realization of his near demise. Six years it’s taken, six years of waiting and planning, six years of working, and now, LS has the upper hand, but for how long?

For you see, they are in a kingdom with no king. There are no police, there are no methods of control. Facebook (Mark) and Larry & Serge (G+) cling to the throne, the same throne Myspace (Tom) once held dearly. For in a kingdom with no king, there is no control.

See no evil, hear no evil, say no evil; do no evil.

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